Cookie Policy
Last updated: 25 July 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve user experience, and to provide information to website operators. Similar technologies include web beacons, pixels, and local storage - this policy covers all such technologies.
2. Who sets cookies on this site?
Cookies on this website (https://zoeflex.world/) are set by Kindred Nutrition Ltd (first-party cookies) and by third-party services we use, including Google (third-party cookies).
3. Our approach - consent by default
We implement Google Consent Mode v2. When you first visit our website, all non-essential cookies (analytics, advertising, ad personalisation) are set to denied by default. They are only activated after you click "Accept All" in our cookie banner, or after you save preferences that include those categories. Essential cookies that are strictly necessary for the website to function are placed without consent on the basis of legitimate interests.
4. Categories of cookies we use
4.1 Strictly necessary cookies
These cookies are essential for the website to operate and cannot be switched off. They are set in response to actions you take, such as submitting the order form or saving cookie preferences. They do not store personally identifiable information.
| Cookie name | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie preference (localStorage) | 12 months |
4.2 Analytics cookies (consent required)
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. All information collected is aggregated and therefore anonymous. They are only set after you give consent.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Session state | 2 years |
| _gid | Google Analytics | Distinguishes users (session) | 24 hours |
4.3 Marketing and advertising cookies (consent required)
These cookies may be set through our website by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and device. They are only set after you give consent to marketing cookies.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking | 3 months |
| IDE | Google DoubleClick | Targeted advertising | 13 months |
| NID | Ad personalisation | 6 months |
5. Google Consent Mode v2
Our website uses Google Consent Mode v2. This means:
- ad_storage, ad_user_data, ad_personalization, analytics_storage are all set to "denied" on page load by default
- If you click "Accept All", all four signals are updated to "granted" and full cookie functionality is enabled
- If you click "Essential Only", only functionality_storage and security_storage remain granted; all advertising and analytics signals remain denied
- If you use "Manage Preferences", individual signals are updated to match your choices
- Google's cookieless modelling (conversion modelling, behaviour modelling) may operate in denied mode in accordance with Google's own data processing terms - no personally identifiable cookies are set in that state
6. How to manage your cookie preferences
You can change your cookie preferences at any time using our cookie banner, which appears when you first visit the site. You can also:
- Clear cookies stored in your browser via your browser settings
- Use your browser's incognito or private browsing mode
- Install browser extensions that block tracking technologies
Please note that disabling certain cookies may affect the functionality of this website.
Browser-specific guidance:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
7. Third-party links
Our website may contain links to third-party websites. Those sites have their own cookie and privacy policies, which we do not control. We encourage you to read them before submitting any personal data to those sites.
8. Updates to this policy
We may update this Cookie Policy as our use of cookies changes or as the law requires. The date at the top of this page shows when the policy was last revised.
9. Contact us
If you have questions about how we use cookies, please contact:
- Kindred Nutrition Ltd, 14 Cavendish Lane, London, W1G 9PQ
- Email: hello@zoeflex.world
- Telephone: +44 20 7946 0821
You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data rights have not been respected.